Nickle and Dimed

Most of our junk mail heads to the recycle bin without a second glance. But every once and a while something like this comes along:



Yes, this is a letter from a charitable organization containing a real nickle. A nickle it's own envelope is telling me can help save these children:



So then why, Leukemia and Lymphoma Society, did you give me a nickle, then pay postage to send that nickle to me?

Giving away money seems like a strange way to raise money, but maybe that's just me.